Elon Athletics Announces Partnership With Under Armour

ELON, N.C. – Elon University and Under Armour (NYSE: UA) announced a new partnership agreement. The Baltimore-based global leader in performance footwear, apparel and equipment will become the official outfitter of teams beginning July 1, 2016.

As part of the multi-year agreement, Under Armour will provide on-field and training gear for all 17 of Elon’s varsity programs. Additionally, Under Armour will outfit members of the athletic department including coaches and staff.

“We are thrilled to partner with a premier and cutting-edge brand like Under Armour,” said Elon Director of Athletics Dave Blank. “Our student-athletes are committed to athletic and academic achievement and representing Elon in the best possible manner. This relationship shows a commitment to them by outfitting them with the best apparel, shoes and equipment across the board. Under Armour is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration as a member of their team.”

The new official outfitter agreement includes marketing entitlement that will complement Under Armour’s brand marketing campaigns through print and athletic venue presence at Elon.

Elon seeks to offer opportunities that enrich the lives of student-athletes and that are consistent with and complementary to the University’s mission, and this new partnership with Under Armour enhances that mission. Elon is a member of NCAA Division I and the Colonial Athletic Association.

Elon joins the growing Under Armour roster of NCAA partners that includes the University of Wisconsin, University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah, University of South Carolina and Auburn University.

About Under Armour
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected FitnessTM platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.